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Tracy headshot.jpg
I have loved art ever since I could remember. Maybe it started when my grandmother would sketch on a piece of cloth and give it to me to stitch at the age of 5 or 6. Then she introduced me to water colors.
Ever since then, I have pursued everything and anything creative. In addition to design and marketing, I love cooking, table settings, and everything to do with decor and creating an inviting environment. 

For over twenty years I have been working in the field of design in a variety of settings. I have created designs and illustrations for newspaper editorial, designed for advertising agencies, taught design at my alma mater, ran my own business, and worked as a Design Director for a good cause, Easter Seals San Francisco Bay Area. 


Currently, I reside and freelance in Durango, CO. It would be my pleasure to assist you in realizing your dreams, whether it be for business or home. Let it start with design.

Tracy Martini    (formerly Tracy Heckel)




Artist & Designer

Easter Seals Bay Area

Director of Brand
Pleasant Hill, CA
Sep 2013 - Jul 2016


Establish, design and manage all marketing visuals to ensure consistent and effective brand identity across all platforms; internal, external and 3D environment. Promoted fundraising and events via social media and increased awareness of Easter Seals in the San Francisco Bay Area. 


JanSport - a division of VF Outdoor, Inc.

Designer – Appleton, WI
Brand Headquarters - Alameda, CA
Jul 2012 - Jul 2013


Design for catalogs, hangtags, logos, posters,
t-shirts, email, web banners, sell sheets, wall collages and soffit design for the Madison, WI bookstore. This was a satellite position in
Appleton, WI working with the marketing team
in Alameda, CA.


guten tag!

Designer/Proprietor – Oshkosh, WI
Jan 2005 - Sep 2013


My freelance business. I solicited clients and maintained  accounts in design for marketing. Projects included design for brand identity, environmental spaces and store fronts, vans, email, posters, direct mail, newsletters, folders and collateral.


Kohl’s Department Stores 

Freelance Designer on the Innovations team
Menomonee Falls, WI
Sep 2010 - Feb 2011


Design for new seasonal concepts, type logos, innovation windows, billboards, direct mail, and
gift cards.

Experience Continued:

Lakeland College 

Lecturer – Sheboygan, WI
Jan 2004 - May 2005


Taught introductory classes in graphic design using Adobe software.


University of Wisconsin Oshkosh  

Lecturer – Oshkosh, WI
Sep 2002 - May 2004



2009 Published: Logo Lounge Vol 5

Rockport Publishers

Proud Espresso Logo, selected for print

out of 33,000 international submissions


2008 Neenah PAPERWORKS

Competition Winner

In Bloem Stationery




Cum Laude Graduate: BFA

Graphic Design and Photography

University of Wisconsin-Oshkosh


MAC/Adobe Creative Cloud


“Working with Tracy Heckel at JanSport was a true pleasure and she was both a terrific Graphic Designer and world-class member of a global Brand Marketing team. Tracy worked effectively and productively through geographic challenges because she worked out of our Appleton, Wisconsin, Collegiate Apparel offices, while the balance of Brand Marketing worked out of our California office, and it was her commitment to her work that made this organizational set-up possible. Her ability to partner and problem solve was terrific and she had and still has the respect from all at JanSport for her graphic design ability and talent .”

Ann Daw, JanSport
Global Vice President of Marketing

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