I have loved art ever since I could remember. Maybe it started when my grandmother would sketch on a piece of cloth and give it to me to stitch at the age of 5 or 6. Then she introduced me to water colors.
Ever since then, I have pursued everything and anything creative. In addition to design and marketing, I love cooking, table settings, and everything to do with decor and creating an inviting environment.
For over twenty years I have been working in the field of design in a variety of settings. I have created designs and illustrations for newspaper editorial, designed for advertising agencies, taught design at my alma mater, ran my own business, and worked as a Design Director for a good cause, Easter Seals San Francisco Bay Area.
Currently, I reside and freelance in Santa Rosa, CA. It would be my pleasure to assist you in realizing your dreams, whether it be for business or home. Let it start with design.
Tracy Martini (formerly Tracy Heckel)
Brand Manager & Designer
Petaluma, CA, Mar 2019 - Current
Sacramento, CA, 2016 - 2019
Director of Brand
Pleasant Hill, CA
Sep 2013 - Jul 2016
Establish, design and manage all marketing visuals to ensure consistent and effective brand identity across all platforms; internal, external and 3D environment. Promoted fundraising and events via social media and increased awareness of Easter Seals in the San Francisco Bay Area.
JanSport - a division of VF Outdoor, Inc.
Designer – Appleton, WI
Brand Headquarters - Alameda, CA
Jul 2012 - Jul 2013
Design for catalogs, hangtags, logos, posters,
t-shirts, email, web banners, sell sheets, wall collages and soffit design for the Madison, WI bookstore. This was a satellite position in
Appleton, WI working with the marketing team
in Alameda, CA.
Designer/Proprietor – Oshkosh, WI
Jan 2005 - Sep 2013
My freelance business. I solicited clients and maintained accounts in design for marketing. Projects included design for brand identity, environmental spaces and store fronts, vans, email, posters, direct mail, newsletters, folders and collateral.
Freelance Designer on the Innovations team
Menomonee Falls, WI
Sep 2010 - Feb 2011
Design for new seasonal concepts, type logos, innovation windows, billboards, direct mail, and
Lecturer – Sheboygan, WI
Jan 2004 - May 2005
Taught introductory classes in graphic design using Adobe software.
University of Wisconsin Oshkosh
Lecturer – Oshkosh, WI
Sep 2002 - May 2004
2009 Published: Logo Lounge Vol 5
Proud Espresso Logo, selected for print
out of 33,000 international submissions
2008 Neenah PAPERWORKS
In Bloem Stationery
Cum Laude Graduate: BFA
Graphic Design and Photography
University of Wisconsin-Oshkosh
MAC/Adobe Creative Cloud
“Working with Tracy Heckel at JanSport was a true pleasure and she was both a terrific Graphic Designer and world-class member of a global Brand Marketing team. Tracy worked effectively and productively through geographic challenges because she worked out of our Appleton, Wisconsin, Collegiate Apparel offices, while the balance of Brand Marketing worked out of our California office, and it was her commitment to her work that made this organizational set-up possible. Her ability to partner and problem solve was terrific and she had and still has the respect from all at JanSport for her graphic design ability and talent .”
Ann Daw, JanSport
Global Vice President of Marketing