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JanSport - Graphic Designer

JanSport is the original backpack company founded in Seattle in 1967. Their brand messaging is geared towards the 18-24 age group. Using a mix of social media and music events to engage their audience, the outward facing brand image needed to attract this genre. Other internal design pieces are a bit more straight forward. Especially when designing for their collegiate apparel division. Projects include, catalog, visual brand standards guide, email sale promotion, SYNC SPOT logo and design guide, hangtags, Bonfire Session poster, care label, POS signs for Harvard, sell sheet, New York show room lounge, collegiate visual branding for bookstore in Madison, WI.

JanSport Visual Brand Standards Cover
JanSport Brand Standards Inside Page
JanSport Brand Standards Inside Page
JanSport Brand Standards Inside Page
JanSport Brand Standards Inside Page
Jansport Sync Spot Logo
JanSport Sync Spot Cover
JanSport Sync Spot usage guide
JanSport Sync Spot usage guide
JanSport Hangtags
JanSport Hangtags
JanSport BonFire Poster concept
JanSport Care Tag
JanSport Harvard POS signs
JanSport Mountainfilm Festival Sell Sheet
JanSport NY Location Mural
JanSport Soffit Madison, WI Bookstore
JanSport Mural Madison, WI Bookstore