JanSport - Graphic Designer
JanSport is the original backpack company founded in Seattle in 1967. Their brand messaging is geared towards the 18-24 age group. Using a mix of social media and music events to engage their audience, the outward facing brand image needed to attract this genre. Other internal design pieces are a bit more straight forward. Especially when designing for their collegiate apparel division. Projects include, catalog, visual brand standards guide, email sale promotion, SYNC SPOT logo and design guide, hangtags, Bonfire Session poster, care label, POS signs for Harvard, sell sheet, New York show room lounge, collegiate visual branding for bookstore in Madison, WI.