In Bloem - Client at Guten Tag

In Bloem is the Dutch spelling of In Bloom. I created this fun and whimsical design which won the Silver in the Neenah Paperworks Competition. The bouncing "o" conveys the excitement in receiving flowers. In addition, I worked with the owner to come up with the tagline: Power of Flowers. It’s a nod to the 70’s use of flowers to communicate peace and love.